For three days at Xaviers University, eight AquaTerra volunteers ran a custom T-shirt stall that turned into one of the busier corners of campus. Students stopped by not just to browse but to chat, and the footfall crossed 400 over the course of the stall.
By the time the stall wrapped up, 100 T-shirts had found new owners. It was equal parts sales pitch and conversation starter, giving volunteers a chance to talk about AquaTerra's work while funding it at the same time.